Press

Small banks are helping small ad agencies get payroll loans

Small banks are helping small ad agencies get payroll loans

Local lenders are coming through where national banks fail.

May 4, 2020 // AdAge
#WFH Diaries: Gaston Legorburu of GlueIQ

#WFH Diaries: Gaston Legorburu of GlueIQ

As coronavirus lockdowns persist around the globe, Muse is checking in with creative people to see how they're faring. Below, we catch up with Gaston Legorburu, CEO/founder of GlueIQ and bestselling author.

May 3, 2020 // Muse by Clio
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Adland execs share feelings about industry awards shows amid COVID-19

I would act fast and adapt to the situation from a place of purpose. I would ask myself, “why do we exist, and what value can that create in the context of this global pandemic?” - show me why you matter.

April 22, 2020 // CampaignUS
Glue IQ Bolsters Team with Multiple Hires

Glue IQ Bolsters Team with Multiple Hires

Glue IQ, a creative consultancy headquartered in Miami has added key new hires to their leadership team and adds in a new partner.

March 31, 2020 // Little Black Book
Adland needs to give women more stakeholder opportunities

Adland needs to give women more stakeholder opportunities

Tell us one thing that’s happened recently that leads you to believe that there’s still a problem. Well this isn’t recently but what I’ve noticed...

March 20, 2020 // CampaignUS
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Movers & Shakers: Elephant, VIRTUE, Deutsch and more

Noel Artiles joins Glue IQ as Executive Creative Director and Suzyelle Da Silva comes on board as Head of Performance Marketing.

February 26, 2020 // CampaignUS
people-on-the-move-1

People on the Move including Domino's Pizza, Bacardi, LadBible and Premiership Rugby

Glue IQ has bolstered its leadership team. Noel Artiles has joined as executive creative director.

February 25, 2020 // The Drum
Annual Judges 2020

Annual Judges 2020: The Creative Industry’s “Most” Award

• Most influential
• Most distributed
• Most voted
• Most shared
• Most collaborative
• Most carbon-positive

January 30, 2020 // Creative Pool
gaston

With Impeachment in the News, Ads Are Staying Away From Politics

“It’s like McCarthyism — people are too frickin’ scared to say anything,” said Gaston Legorburu, a longtime advertising executive who founded the agency Glue IQ.

January 20, 2020 // NY Times
What’s working and what do we need to work harder at in 2020?

What’s working and what do we need to work harder at in 2020?

Advertising has long believed in the power of disruption. In fact, agencies have forever tried to convince clients to take risks on new ideas. But the ad industry itself is notoriously bad at embracing change...

December 16, 2019 // Creative Brief
Ex Publicis Sapient Chief Gaston Legorburu Launches New Consultancy, GlueIQ

Ex Publicis Sapient Chief Gaston Legorburu Launches New Consultancy

Legorburu intends to "hack the agency model", clients include Fiat Chrysler, RBC Capital Markets and Norwegian Cruise Lines Brands...

October 10, 2019 // Little Black Book
Leo Burnett Chicago Makes Cuts as Industry Readies for Advertising Week New York

Leo Burnett Chicago Makes Cuts as Industry Readies for Advertising Week New York

This week, former Publicis Sapient Chief Strategist and Creative Officer Gaston Legorburu launched his own consultancy, GlueIQ, described as a hybrid consulting and marketing services firm...

September 20, 2019 // AdAge
Can Glue IQ Innovate its Way into Advertising’s Future?

Can Glue IQ Innovate its Way into Advertising’s Future?

What’s unusual about Gaston Legorburu, one of the partners of a new creative shop called Glue IQ, is not that he set out to hack the old agency model...

September 16, 2019 // Thrive Global
This former Publicis Sapient exec aims to fix broken industry

This former Publicis Sapient exec aims to fix broken industry

Industry veteran Gaston Legorburu is looking to shake up the industry with his new venture GlueIQ, a firm looks to bring more value to clients by working with them as a unit...

September 16, 2019 // CampaignUS
Publicis Sapient Vets Launch Consulting / Marketing Shop

Publicis Sapient Vets Launch Consulting / Marketing Shop

Just over a year after Gaston Legorburu’s quiet departure from Publicis Sapient, the former Chief Strategist and Chief Creative Officer is launching his next company to "hack the agency model..."

September 16, 2019 // MediaPost