After engaging in an ambitious six-month study of the disruptive forces that RBC believes will transform the world of business – an initiative they call Imagine 2025 – RBC engaged GlueIQ to help launch this powerful thought leadership platform and drive belief in the brand’s innovation in the banking/business sector. The result is a digital experience that not only helped deliver their research but became one of RBC’s most successful lead generation efforts to date.
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking.
GlueIQ developed a stylized and insight-rich digital experience that helped deliver the brand’s unique perspective and helped position RBC as a thought leader that is pioneering the world of banking and business. The digital property helps users experience the research via insightful articles, expert research, analysis, and insights – all aimed at helping visitors “fast forward to the future”. The site was also designed as a gated lead generation tool inviting readers to register to download the full 100+ page Imagine 2025 report, and generated a near-record number of downloads for the brand.