After engaging in an ambitious six-month study of the disruptive forces that RBC believes will transform the world of business – an initiative they call Imagine 2025 – RBC engaged GlueIQ to help launch this powerful thought leadership platform and drive belief in the brand’s innovation in the banking/business sector. The result is a digital experience that not only helped deliver their research but became one of RBC’s most successful lead generation efforts to date.
Putting the future in your hands today
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking.
Turning Insights into Experience
GlueIQ developed a stylized and insight-rich digital experience that helped deliver the brand’s unique perspective and helped position RBC as a thought leader that is pioneering the world of banking and business. The digital property helps users experience the research via insightful articles, expert research, analysis, and insights – all aimed at helping visitors “fast forward to the future”. The site was also designed as a gated lead generation tool inviting readers to register to download the full 100+ page Imagine 2025 report, and generated a near-record number of downloads for the brand.
