An integral part of GlueIQ culture is a passion for Purpose and the impact available to companies who understand why they really exist in the world. We have witnessed time after time how being crystal clear on their unique higher order aspiration can be empowering and help clarify all aspects of the business. We are proud to have partnered with Strang on this important work for this internationally acclaimed architecture, engineering, interior design and planning firm.
The process of unlocking Purpose and Core Values starts and ends with truth. Throughout the unpacking journey, our partners at Strang leaned into their fundamental truths to distill, and ultimately manifest, the bespoke principles that would be fundamental to their ethos. Their commitment to modernism and meaningful design – and the positive emotional impact it could have on their clients and all those observing their work – became part of those principles that transcend products and services and serve as a rudder in all manner of market conditions.
The process also included articulation of the behaviors becoming of their stated values, a set of business goals commensurate with those values, and ultimately informed their unique client proposition. The alchemy of these formative elements continues to be clear to clients, press and all admirers in Strang’s work and people.