Walt Grace, curators and purveyors of an impressive collection of storied cars and guitars, approached Glue IQ to quickly help showcase their unique gallery experience in an online shop and take the brand national amidst the pandemic. Their physical location in the Wynwood Arts District of Miami promises guests “a place where discerning collectors and casual admirers can experience the beauty and artistry inherent to what moves us— sonically, mechanically and emotionally.” The challenge lied in channeling that passion of this very special place with cookie cutter ecommerce solutions.
As big fans of the magic happening at Walt Grace, our passionate teams quickly got busy hacking the capabilities within Shopify to be able to reflect the brand soul for the world to experience. Through agile-led rapid design iteration, we expedited time-to-market for sharing their incomparable collection, from Ferraris to Fenders. The result was a crafted-for-purpose, searchable, mobile-friendly, best-in-class performance marketing e-commerce experience built on Shopify that was befitting of the soul of this brand.